Sydney-born with Argentine roots, Edwina Perrotta is a tennis enthusiast, busy mum and the woman behind Baseline Apparel, a Singapore-based tennis apparel brand designed to make women look and feel great on court.
After moving to Singapore during COVID, Edwina rediscovered her love of tennis, having swapped her racquet for a hockey stick back in her teenage years. She's now a familiar face in the WITS Premier A division, playing for the Wrecking Balls, and has turned her own search for comfortable, flattering tennis clothing into a growing business.
Between family life, work, tennis and running Baseline, Edwina has plenty on her plate. But as you'll discover, she doesn't take herself too seriously, even if her on-court personality might suggest otherwise!
Q&A with Edwina
Q: Where are you originally from, and what brought you to Singapore?
I'm originally from Sydney, born to Argentine parents. We moved to Singapore about six and a half years ago during the very pleasant COVID years for work.
Q: What surprised you most when you first arrived?
The lack of ovens in kitchens!
Q: What does a "normal" day look like for you (if that even exists)?
Kids, work, tennis, kids, Baseline admin, sleep. Repeat!
Your experience with tennis & WITS
Q: When did you start playing tennis, and how did you get into it?
I played tennis as a kid in Sydney until I was 15, then switched to field hockey. COVID put a stop to hockey in Singapore, so I picked up my racquet again.
Q: Tell us about a favourite WITS memory (funny, chaotic, or proud moment).
Getting sprayed in the eye with champagne by a dear WITS teammate while we were on stage collecting our trophies! I'm the "one-eyed bandit" in those team photos.
Q: What do you enjoy most about playing in WITS?
Spending time with the great friends I've made through WITS.
Q: What's your go-to post-match meal or drink?
Butter chicken and rice at the British Club.
About you
Q: What's something you're currently obsessed with (food, routine, hobby)?
Pistachios. Ideally when someone else is cracking them so I don't ruin my mani!
Q: What's one thing people in WITS wouldn't guess about you?
I'm actually really quite sweet.
Q: What does a perfect day look like for you in Singapore?
Morning tennis, lunch and a foot massage with friends, then a movie with the kids.
Q: What are three things you can't live without?
My fabulous helper, my Head Speed and my phone. Aside from the obvious ones like air, water and food!
Your business
Q: Tell us a bit about your business. What inspired you to start it?
I started Baseline after struggling to find comfortable, flattering tennis gear in Singapore. I sketched out what I wanted, got some samples made about 18 months ago, and decided to go all in.
Q: What's been harder than you expected?
Marketing! I'm not great at social media or sales, so getting the brand out there has definitely been the hardest part.
WITS Perk:
Enjoy 25% off using the code WITS25
Q: What's something you're really proud of building?
Baseline! I thought it might just be for me and my friends, so seeing other women turn up on court wearing Baseline still blows my mind.
Q: What's your vision for where it goes next?
I'd love to slowly explore markets outside Singapore when I'm ready and have enough stock.
And finally:
Q: Advice you'd give to a new player joining WITS
Join a team you'd genuinely enjoy hanging out with. Find your tribe!
Q: What does WITS mean to you?
Sanity.
A big thank you to Edwina for sharing her story and giving us a glimpse into life both on and off the court.
If you're looking for comfortable, flattering tennis wear, check out Edwina's collection at www.baselineapparel.com.sg or follow @baselineapparel_sg on Instagram. You can shop online or purchase directly from Edwina.
WITS PERK: Enjoy 25% off using the code WITS25
And if you spot Edwina on court with the Wrecking Balls, don't be put off by her serious match face. She's actually quite sweet!
